3 Theorists

Daniel Chandler

Genre Theory

·     Narrative – Similar plots and structures

·     Characters – Similar characters, their role and their goals

·     Themes – Topics, subject matter, ideologies and values

·     Setting – Geographical and historical

·     Iconography – Echoes the narrative, characters, theme and settings.

·     Filming Techniques – Stylistic or formal conventions of camera work

Andrew Goodwin

                    Music Video Theorist

                   –   The 6 Concept

·          Thought Beats

·          Genre related style and iconography presented

·          Multiple close ups of artist

·          Voyeurism – sexual pleasure

·          Intertextual Reference

·          Visuals and Lyrics    (Match/Contradict)

Carol Vernallis

                     Music Video Theorist

                   – Based on 4 Concepts

·     Narrative

·     Editing

·     Camera movements and angles

·     Diegesis