Media Language is the way in which codes and conventions are portrayed into a video. We used a variety of different codes and conventions to create meaning with out video.
Para 1 -
CAMERA
Most common shot was eye level. - Show we are not trying to empower ourselves compared to viewers and therefore come across as more welcoming.
Long shot of the road and man behind desk in road at the start of the video to instantly inject viewers with a colourful shot and our suits.
Low angle under subway
Para 2 -
EDITING - STOPS
Wavey transitions - flip up used a lot.
Fast paced video to match the fast paced song.
Order of narrative is perfect.
Screentime on main artists , no time without us in a shot.
Para 3 -
MISE EN SCENE - CLAMPS
Costume - We all in
High key lighting in all shots
Equal actors - one placed in middle
We implemented little props but a coffee cup and spreadsheets to match the lyrics
We used a variety of random settings to create a fun look to the video. E.g - Gym, Science Room, Field, Road.
Para 4 -
SOUND - Pace/Genre - MCDOVED
Music was fast paced and we matched this with our editing.
Strophic structure.
Don't forget to keep using specific examples from the production. Specific textual analysis
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